ComparisonPlaybooks by industry and market
How the pieces come together for a specific business and market: online shops, apps, software, business-to-business sales and local businesses, and campaigns in the Netherlands, Belgium, Germany, Austria and Switzerland. Each playbook starts from the goal and works back to the setup.
Articles
Comparison
ExplainerSocial media marketing: how it works and how to do it well
What social media marketing covers, how organic and paid fit together, how to pick platforms and content, what it costs and how to measure whether it sells.
How-toSocial media strategy: how to write one that actually works
How to write a social media strategy in six decisions: the goal, the audience, the platforms, content and ads, resources and measurement, plus a review routine.
ExplainerSMMA: how social media marketing agencies work and grow
What an SMMA is, the services and pricing models social media agencies use, how they win and keep clients, and what to check before hiring or starting one.
How-toMeta ad account restricted? What to do, and where else to advertise
What a Meta ad account restriction means, how to request a review properly, what never to do while it runs, and how to keep sales going on another channel.
How-toHow to get followers on X: organic growth and paid options
The organic habits that grow an X account, the paid options that speed it up, what a follower costs through X Ads, and the shortcuts that hurt more than help.
Playbook