Guides
Practical guides to advertising on X: the formats, the objectives, the creative, the measurement and brand safety.
- Every ad format on X, and when to use whichThere are only a handful of ways to buy attention on X. Knowing what each one is good at saves more money than any bidding trick.
- Pick the objective your campaign will be judged onThe objective is not a dropdown. It decides who sees the ad, what the platform optimises for, and which number you will be asked about later.
- Creative that earns attention in a timelineNobody opens X to see your ad. Creative that works accepts that, and earns the second of attention it needs.
- Measuring what a campaign actually didMeasurement is where most campaigns quietly go wrong: not in the ads, but in what everyone agreed to count.
- Brand safety without switching off the lightsBrand safety is a set of decisions made calmly in advance, so nobody has to make them at speed on a bad afternoon.