Formats and creative

What people actually see: promoted posts with text, images and video, carousels, vertical video, pre-roll and takeovers. This hub covers the formats, how to write and design for a fast-moving timeline, and how to test one version against another.

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Every ad format on X, and when to use whichThere are only a handful of ways to buy attention on X. Knowing what each one is good at saves more money than any bidding trick.
Creative that earns attention in a timelineNobody opens X to see your ad. Creative that works accepts that, and earns the second of attention it needs.