Measurement and tracking

How you know a campaign worked: the pixel and conversion events, attribution windows, UTM links, reporting in the ads account and in your own analytics, and why the numbers disagree. Measurement comes first, because every objective learns from it.

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Measuring what a campaign actually didMeasurement is where most campaigns quietly go wrong: not in the ads, but in what everyone agreed to count.

Articles

X ads reporting dashboard: tools, metrics, layout

How to build an X ads reporting dashboard: the metrics that matter, the tools that connect X data, a layout that answers the question, and the traps to avoid.1 October 202610 min read

X Analytics: the metrics that matter and where to find them

What X Analytics shows, what needs Premium, which metrics deserve attention, how organic and ads reporting fit together, and which tools help when you outgrow it.23 September 202611 min read

Social media management: tools, workflows and what to skip

What social media management involves, the workflow and tools that keep it under control, how to measure it, and when to manage it in-house or hand it over.21 September 202610 min read