Getting started with X Ads

Everything that comes before the first ad runs: the ads account, billing, access for the people who manage it, the tracking that tells campaigns what a result is, and the first campaign structure. Set up well, every later decision has data to stand on.

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How to advertise on X: a first campaign, step by stepHow to set up a first X ads campaign: the account, the objective, targeting, budget and bid, the ads themselves, and what to check in the first week.

Articles

Performance marketing: channels, metrics and X ads

What performance marketing is, which channels and metrics it relies on, how X ads fit into a performance programme, and where results-only thinking goes wrong.6 October 202610 min read

Is X good for advertising? When it works, and when it does not

Who is actually on X, what it does better than other platforms, which businesses it suits, and the signs that your budget belongs somewhere else.30 September 202611 min read

X Premium: pricing, features and whether businesses need it

What each X Premium tier costs and includes, how Verified Organizations differs, what it changes for businesses, and why advertising on X does not require it.22 September 202610 min read

How creators earn on X: payouts and Original Content Rewards

How X pays creators since Revenue Sharing ended: the Original Content Rewards rules, what counts as original, what raises payouts, and what it means for brands.21 September 202610 min read

X Ads explained: costs, targeting and what results to expect

How X Ads work from end to end: the auction, the objectives, who you can target, what the formats are, what a click costs, and which results to expect.19 September 202611 min read