Brand safety and the rules

Where your ads appear and the rules they follow: brand safety controls, the platform ad policies, consent for tracking under European privacy law, and what the Digital Services Act changed for advertisers. This hub keeps campaigns out of trouble.

Start here

Brand safety without switching off the lightsBrand safety is a set of decisions made calmly in advance, so nobody has to make them at speed on a bad afternoon.

Articles

Buying X followers: the risks, and what to do instead

Why bought followers on X are worthless or worse, what the FTC and regulators say about fake influence, and the paid and organic routes that bring real followers.23 September 202610 min read