#targeting

Articles: #targeting.

Articles

X Ads explained: costs, targeting and what results to expect

How X Ads work from end to end: the auction, the objectives, who you can target, what the formats are, what a click costs, and which results to expect.19 September 202611 min read

How to advertise on X: a first campaign, step by step

How to set up a first X ads campaign: the account, the objective, targeting, budget and bid, the ads themselves, and what to check in the first week.9 September 202610 min read

B2B marketing: strategies, channels and where X fits

How B2B marketing works when buyers decide in groups over months: the strategies that hold up, the channels marketers rate highest, and where X earns a place.6 September 202611 min read