#platforms

Articles: #platforms.

Articles

Social media advertising: costs, platforms and what works

What social media advertising costs on each major platform, how the platforms differ in audience and format, and how to choose and test the right one first.30 September 202610 min read

Social media marketing: how it works and how to do it well

What social media marketing covers, how organic and paid fit together, how to pick platforms and content, what it costs and how to measure whether it sells.30 September 202610 min read

X Premium: pricing, features and whether businesses need it

What each X Premium tier costs and includes, how Verified Organizations differs, what it changes for businesses, and why advertising on X does not require it.22 September 202610 min read

Social media management: tools, workflows and what to skip

What social media management involves, the workflow and tools that keep it under control, how to measure it, and when to manage it in-house or hand it over.21 September 202610 min read

How creators earn on X: payouts and Original Content Rewards

How X pays creators since Revenue Sharing ended: the Original Content Rewards rules, what counts as original, what raises payouts, and what it means for brands.21 September 202610 min read

Social media strategy: how to write one that actually works

How to write a social media strategy in six decisions: the goal, the audience, the platforms, content and ads, resources and measurement, plus a review routine.13 September 202610 min read

Are X ads cheaper than Facebook ads? Costs and differences

X and Facebook ad prices side by side, why X often costs less per click, where Facebook still wins, and how to test which one brings customers more cheaply.7 September 202610 min read