#metrics

Articles: #metrics.

Articles

Performance marketing: channels, metrics and X ads

What performance marketing is, which channels and metrics it relies on, how X ads fit into a performance programme, and where results-only thinking goes wrong.6 October 202610 min read

X ads reporting dashboard: tools, metrics, layout

How to build an X ads reporting dashboard: the metrics that matter, the tools that connect X data, a layout that answers the question, and the traps to avoid.1 October 202610 min read