ExplainerMartin Vos
Founder, X Ad Campaign
Martin runs X Ad Campaign, where the team plans, builds and runs campaigns in the client’s own X Ads account. He writes about what the numbers in that account mean and what to change when they move.
Articles by Martin Vos
Explainer
ComparisonThreads vs X: audience, marketing and ads compared
Threads and X compared for brands: who uses each, how content and tone differ, what advertising looks like on each, and how to decide where to spend your effort.
ComparisonHootsuite alternatives for X marketing compared
Buffer, Sprout Social and Agorapulse compared with Hootsuite for X marketing: what each costs, what each does best, and how to choose for your team size.
ExplainerHire an X ads expert: what to look for and ask
How to choose an X ads expert or agency: the skills that matter, how pricing usually works, the questions to ask, and the warning signs to walk away from.
How-toX ads reporting dashboard: tools, metrics, layout
How to build an X ads reporting dashboard: the metrics that matter, the tools that connect X data, a layout that answers the question, and the traps to avoid.
ExplainerIs X good for advertising? When it works, and when it does not
Who is actually on X, what it does better than other platforms, which businesses it suits, and the signs that your budget belongs somewhere else.
ComparisonSocial media advertising: costs, platforms and what works
What social media advertising costs on each major platform, how the platforms differ in audience and format, and how to choose and test the right one first.
ExplainerSocial media marketing: how it works and how to do it well
What social media marketing covers, how organic and paid fit together, how to pick platforms and content, what it costs and how to measure whether it sells.
ComparisonBuying X followers: the risks, and what to do instead
Why bought followers on X are worthless or worse, what the FTC and regulators say about fake influence, and the paid and organic routes that bring real followers.
ExplainerX Analytics: the metrics that matter and where to find them
What X Analytics shows, what needs Premium, which metrics deserve attention, how organic and ads reporting fit together, and which tools help when you outgrow it.
ExplainerX Premium: pricing, features and whether businesses need it
What each X Premium tier costs and includes, how Verified Organizations differs, what it changes for businesses, and why advertising on X does not require it.
How-toSocial media management: tools, workflows and what to skip
What social media management involves, the workflow and tools that keep it under control, how to measure it, and when to manage it in-house or hand it over.
ExplainerHow creators earn on X: payouts and Original Content Rewards
How X pays creators since Revenue Sharing ended: the Original Content Rewards rules, what counts as original, what raises payouts, and what it means for brands.
ExplainerDigital marketing agency: services, pricing and how to choose one
What digital marketing agencies do, how they charge, what retainers typically cost, the questions that separate good ones from weak ones, and when to skip one.
ExplainerX Ads explained: costs, targeting and what results to expect
How X Ads work from end to end: the auction, the objectives, who you can target, what the formats are, what a click costs, and which results to expect.
ExplainerHow much does it cost to advertise on X?
What X ads cost, what the published benchmarks say and why they disagree, what each objective bills you for, and how to budget a first month on X.
How-toSocial media strategy: how to write one that actually works
How to write a social media strategy in six decisions: the goal, the audience, the platforms, content and ads, resources and measurement, plus a review routine.
ExplainerSMMA: how social media marketing agencies work and grow
What an SMMA is, the services and pricing models social media agencies use, how they win and keep clients, and what to check before hiring or starting one.
How-toHow to advertise on X: a first campaign, step by step
How to set up a first X ads campaign: the account, the objective, targeting, budget and bid, the ads themselves, and what to check in the first week.
How-toMeta ad account restricted? What to do, and where else to advertise
What a Meta ad account restriction means, how to request a review properly, what never to do while it runs, and how to keep sales going on another channel.
How-toHow to get followers on X: organic growth and paid options
The organic habits that grow an X account, the paid options that speed it up, what a follower costs through X Ads, and the shortcuts that hurt more than help.
ComparisonAre X ads cheaper than Facebook ads? Costs and differences
X and Facebook ad prices side by side, why X often costs less per click, where Facebook still wins, and how to test which one brings customers more cheaply.
Playbook