Guides · X Ad Campaign https://www.xadcampaign.com/guides/ Practical guides to advertising on X: the formats, the objectives, the creative, the measurement and brand safety. en Every ad format on X, and when to use which https://www.xadcampaign.com/guides/x-ad-formats/ https://www.xadcampaign.com/guides/x-ad-formats/ Tue, 22 Sep 2026 09:00:00 GMT The ad formats on X explained by what they are good at: promoted posts, vertical video, carousels, pre-roll and the takeovers, and how to choose between them. Pick the objective your campaign will be judged on https://www.xadcampaign.com/guides/campaign-objectives/ https://www.xadcampaign.com/guides/campaign-objectives/ Tue, 22 Sep 2026 09:00:00 GMT How the campaign objective decides the bidding, the creative and the report, and how to choose one you can defend three months later. Creative that earns attention in a timeline https://www.xadcampaign.com/guides/creative-that-works/ https://www.xadcampaign.com/guides/creative-that-works/ Tue, 22 Sep 2026 09:00:00 GMT What makes an ad work in a feed people scroll fast: the first frame, captions, native tone, testing in pairs and cutting one idea for every placement. Measuring what a campaign actually did https://www.xadcampaign.com/guides/measuring-results/ https://www.xadcampaign.com/guides/measuring-results/ Tue, 22 Sep 2026 09:00:00 GMT Setting up the X Pixel and the Conversions API, choosing events that mean something, and reading a report without fooling yourself. Brand safety without switching off the lights https://www.xadcampaign.com/guides/brand-safety/ https://www.xadcampaign.com/guides/brand-safety/ Tue, 22 Sep 2026 09:00:00 GMT Keyword exclusions, sensitivity settings, reply controls and a plan for the day something goes wrong — set before launch, not after.