https://www.xadcampaign.com/blog/ The X Ad Campaign blog: how X Ads work, what they cost, how to target, build creative and measure results, from the team that runs them. en https://www.xadcampaign.com/blog/performance-marketing/ https://www.xadcampaign.com/blog/performance-marketing/ Tue, 06 Oct 2026 09:00:00 GMT What performance marketing is, which channels and metrics it relies on, how X ads fit into a performance programme, and where results-only thinking goes wrong. https://www.xadcampaign.com/blog/threads-vs-x/ https://www.xadcampaign.com/blog/threads-vs-x/ Tue, 06 Oct 2026 09:00:00 GMT Threads and X compared for brands: who uses each, how content and tone differ, what advertising looks like on each, and how to decide where to spend your effort. https://www.xadcampaign.com/blog/hootsuite-alternatives-for-x/ https://www.xadcampaign.com/blog/hootsuite-alternatives-for-x/ Sun, 04 Oct 2026 09:00:00 GMT Buffer, Sprout Social and Agorapulse compared with Hootsuite for X marketing: what each costs, what each does best, and how to choose for your team size. https://www.xadcampaign.com/blog/hire-an-x-ads-expert/ https://www.xadcampaign.com/blog/hire-an-x-ads-expert/ Thu, 01 Oct 2026 09:00:00 GMT How to choose an X ads expert or agency: the skills that matter, how pricing usually works, the questions to ask, and the warning signs to walk away from. https://www.xadcampaign.com/blog/x-ads-reporting-dashboard/ https://www.xadcampaign.com/blog/x-ads-reporting-dashboard/ Thu, 01 Oct 2026 09:00:00 GMT How to build an X ads reporting dashboard: the metrics that matter, the tools that connect X data, a layout that answers the question, and the traps to avoid. https://www.xadcampaign.com/blog/is-x-good-for-advertising/ https://www.xadcampaign.com/blog/is-x-good-for-advertising/ Wed, 30 Sep 2026 09:00:00 GMT Who is actually on X, what it does better than other platforms, which businesses it suits, and the signs that your budget belongs somewhere else. https://www.xadcampaign.com/blog/social-media-advertising/ https://www.xadcampaign.com/blog/social-media-advertising/ Wed, 30 Sep 2026 09:00:00 GMT What social media advertising costs on each major platform, how the platforms differ in audience and format, and how to choose and test the right one first. https://www.xadcampaign.com/blog/social-media-marketing/ https://www.xadcampaign.com/blog/social-media-marketing/ Wed, 30 Sep 2026 09:00:00 GMT What social media marketing covers, how organic and paid fit together, how to pick platforms and content, what it costs and how to measure whether it sells. https://www.xadcampaign.com/blog/buying-x-followers/ https://www.xadcampaign.com/blog/buying-x-followers/ Wed, 23 Sep 2026 09:00:00 GMT Why bought followers on X are worthless or worse, what the FTC and regulators say about fake influence, and the paid and organic routes that bring real followers. https://www.xadcampaign.com/blog/x-analytics/ https://www.xadcampaign.com/blog/x-analytics/ Wed, 23 Sep 2026 09:00:00 GMT What X Analytics shows, what needs Premium, which metrics deserve attention, how organic and ads reporting fit together, and which tools help when you outgrow it. https://www.xadcampaign.com/blog/x-premium/ https://www.xadcampaign.com/blog/x-premium/ Tue, 22 Sep 2026 09:00:00 GMT What each X Premium tier costs and includes, how Verified Organizations differs, what it changes for businesses, and why advertising on X does not require it. https://www.xadcampaign.com/blog/social-media-management/ https://www.xadcampaign.com/blog/social-media-management/ Mon, 21 Sep 2026 09:00:00 GMT What social media management involves, the workflow and tools that keep it under control, how to measure it, and when to manage it in-house or hand it over. https://www.xadcampaign.com/blog/x-creator-payouts/ https://www.xadcampaign.com/blog/x-creator-payouts/ Mon, 21 Sep 2026 09:00:00 GMT How X pays creators since Revenue Sharing ended: the Original Content Rewards rules, what counts as original, what raises payouts, and what it means for brands. https://www.xadcampaign.com/blog/digital-marketing-agency/ https://www.xadcampaign.com/blog/digital-marketing-agency/ Sat, 19 Sep 2026 09:00:00 GMT What digital marketing agencies do, how they charge, what retainers typically cost, the questions that separate good ones from weak ones, and when to skip one. https://www.xadcampaign.com/blog/x-ads-guide/ https://www.xadcampaign.com/blog/x-ads-guide/ Sat, 19 Sep 2026 09:00:00 GMT How X Ads work from end to end: the auction, the objectives, who you can target, what the formats are, what a click costs, and which results to expect. https://www.xadcampaign.com/blog/x-ads-cost/ https://www.xadcampaign.com/blog/x-ads-cost/ Fri, 18 Sep 2026 09:00:00 GMT What X ads cost, what the published benchmarks say and why they disagree, what each objective bills you for, and how to budget a first month on X. https://www.xadcampaign.com/blog/social-media-strategy/ https://www.xadcampaign.com/blog/social-media-strategy/ Sun, 13 Sep 2026 09:00:00 GMT How to write a social media strategy in six decisions: the goal, the audience, the platforms, content and ads, resources and measurement, plus a review routine. https://www.xadcampaign.com/blog/smma/ https://www.xadcampaign.com/blog/smma/ Thu, 10 Sep 2026 09:00:00 GMT What an SMMA is, the services and pricing models social media agencies use, how they win and keep clients, and what to check before hiring or starting one. https://www.xadcampaign.com/blog/how-to-advertise-on-x/ https://www.xadcampaign.com/blog/how-to-advertise-on-x/ Wed, 09 Sep 2026 09:00:00 GMT How to set up a first X ads campaign: the account, the objective, targeting, budget and bid, the ads themselves, and what to check in the first week. https://www.xadcampaign.com/blog/meta-ad-account-restricted/ https://www.xadcampaign.com/blog/meta-ad-account-restricted/ Wed, 09 Sep 2026 09:00:00 GMT What a Meta ad account restriction means, how to request a review properly, what never to do while it runs, and how to keep sales going on another channel. https://www.xadcampaign.com/blog/get-followers-on-x/ https://www.xadcampaign.com/blog/get-followers-on-x/ Mon, 07 Sep 2026 09:00:00 GMT The organic habits that grow an X account, the paid options that speed it up, what a follower costs through X Ads, and the shortcuts that hurt more than help. https://www.xadcampaign.com/blog/x-ads-vs-facebook-ads/ https://www.xadcampaign.com/blog/x-ads-vs-facebook-ads/ Mon, 07 Sep 2026 09:00:00 GMT X and Facebook ad prices side by side, why X often costs less per click, where Facebook still wins, and how to test which one brings customers more cheaply. https://www.xadcampaign.com/blog/b2b-marketing/ https://www.xadcampaign.com/blog/b2b-marketing/ Sun, 06 Sep 2026 09:00:00 GMT How B2B marketing works when buyers decide in groups over months: the strategies that hold up, the channels marketers rate highest, and where X earns a place.